Kenneth Cole Personal Brand of Style and Grace!

Add Cause to Your Brand

Do you run a restaurant or an eatery and have the ambition to feed the poor and hungry someday. Then make that known to people. Add that to your brand and strengthen it. Like minded people will join your cause by eating in your restaurant regularly. Every time a person dines in your restaurant she will feel happy that a part of the bill she pays is going to a benevolent cause.

Business owners like Kenneth Cole shoes should let people know about the worthy causes they aim to support such as: the ambition to provide medical treatment to patients in the underdeveloped countries free of cost, provide free education, help natural disaster victims or do something for the homeless in the USA etc.

A few words of advice here: though adding great causes always enhances your brand value; do not just add those to your brand simply for that reason without actually meaning it. Sooner or later the truth will be known. Your cause should be genuine, not as a ploy to increase your customer base and enhance brand value. At the same time do not keep your deep and benevolent desires to yourself. Allow your customers to feel good about themselves for having joined you in your benevolent cause.

Tell Your History

The moment you taste some success, tell your history. Historical account here means that part of your life that will project you in a better manner including wherer you came from, what you have done, and how you created your brand. Narrate made up stories related to your brand building.

Kenneth Cole shares the history of his company in the book – “Footnotes: What You Stand For Is More Important Than What You Stand In”. Cole wanted to become a lawyer and before enrolling in a law school he took a summer off to join his father in the shoe business that he owned in Brooklyn. Kenneth Cole was so taken by the business that he chucked his plans for studying law and started his own shoe manufacturing company in 1982.

Cole wanted to showcase his shoes in a trade fair scheduled at the Hilton Hotel in New York City. He had 2 choices then – either rent a romm at the Hilton hotel like most of the participating companies for te fair or set up a show room at the otel. He did not want to go with the crowd and rent a room at Hilton Hotel, since he did not have the funds to do so. So he hit upon an idea: to sell his shoes from a tractor trailer parked beside the road right in front of the hotel. However there was a problem.

The New York City rules didn’t permit such things except to utility companies doing social service or movie production companies shooting for movies. Kenneth Cole changed his company’s name to Kenneth Cole Productions Inc and applied for a permit to shoot a full length motion picture – The Birth of a Shoe Company. The city Mayor gave his blessings to the shoot, gamely posted 2 policemen as a compliment from the city of New York and Kenneth Cole sold over 40,000 pairs of shoes in just 3 days from a tractor trailer in front of the Hilton otel. This is an honest admission of a creative solution to a leering problem.

Honest admission of the days of struggle and suffering only adds to brand value. This goes a very long way in building an emotional bond with your clients. While customers that stuck with you from the beginning will be proud that they have been with you and have seen you rise; people unaware of your story may be impressed by it and get attracted to the brand. All of this however does not mean that the product is less relevant. Products come first and story telling later.

John writes a fashion blog about shoes, watches, bags and jewelry. You can read information on Kenneth Cole and other designers at his blog: Kenneth Cole Shoes dot org.

The Kenneth Cole Signature Shoes

There are over 40,000 pairs of shoes sold when Kenneth Cole first launched its shoe name in the market. Now, the company is still making millions of people happy with their pair of Kenneth Cole signature shoes purchased around the globe and throughout the years.

Kenneth Cole shoes were regarded as a household name defining class, style and yet comfortable shoes, no wonder why it was deemed popular among the rich and famous, and among the not-so-rich strata of the society who can afford to buy a pair or two. Why does Kenneth Cole’ shoes became so popular and well-loved?

Primarily because, it’s designers utmost priority is comfort and quality. While, at the same time bringing sleek looks, stylish, and luxurious designs into life. It basically has its own stamp of quality, style, class, and signature. Therefore, Kenneth Cole shoes garnered its enviable reputation and soared great heights as the number one shoe brand.

Men can pick their preferred style and design from a wide array of Kenneth Cole shoes. They can even dress ip and look pretty neat in their Oxfords and Boots or dress down and look casual in loafers sandals. For those into adventures and sports, Kenneth Cole also has shoes that are great to wear for rugged and outdoor activities. These shoes have always been known for fashion and comfort, but they have taken comfort to a new level by releasing a whole line of men’s shoes incorporated with Silver Technology. Silver Technology, also known as Silver Tech, is a modern innovation that includes maximum comfort and convenience into the soles and overall structures of shoes. Almost every Kenneth Cole shoes are made from all-original leather, and come in subdued and neutral colors like black, brown, and gray, as well as white.

Women, might as well select from a wide array of Kenneth Cole shoes. From high heels with different silhouettes such as pumps, ankle straps, wedges to boots, flats and sandals. They have different types of shoes for all kinds of occasion – fashionably loud shoes to brighten up any ensemble, sharp and sleek heels for the perfect corporate look or simple and casual yet still trendy pairs for casual events.

Aside from catering to men and women, there are also Kenneth Cole shoes intended for little girls and boys too! With this wide array of choices and designs, clients can never have one too many pairs shoes from Kenneth Cole.  Their three brand lines, Kenneth Cole New York, Reaction and Unlisted all carry shoes, making them affordable for everybody who wants comfort and style at its best. Now, it’s high time to get your very own Kenneth Cole shoes now!

John writes a fashion blog about shoes, watches, bags and jewelry. You can read information on Kenneth Cole and other designers at his blog: Kenneth Cole Shoes dot org.

Kenneth Cole Shoes at Super Bargain Prices

Shoes, women seem to have unsatiated cravings for them. Ranging from heels, pumps, loafers, slingbacks, sandals, wedgies, and espadrilles. The list of shoes is endless, and if every woman got her way, then the shoe business would be on shortage.

Shoe brand names are just important as the designs are, as signature shoes that have a well-known reputation not just deserves a second look, but ultimately makes the owners proud and feel good about themselves. Brands like Kenneth Cole Reaction create shoes that are respected world wide because they tick all the boxes sought after by the discerning buyer. While most savvy shoppers live by their own shoe shopping creed, here are a couple of pointers when it comes to shoe shopping (just in case you need to refresh your memory):

Know what you need and invest in Good Pairs of shoes

Like handbags, a huge variety of shoes are now coming out in the market and they all look good, so of course, all of them are must haves. While great designs aren’t really the problem, itís the fact that the ones you want are ridiculously expensive.

But then again, it is crucial to invest in at least one truly good quality pair of shoes no matter how ridiculous the price tag, something that you can wear on any occasion. If you can afford to buy a designer pair of shoes, go for the one that you can wear versatilely to various occasions and events.

Think black patent pumps and comfy mary-janes classic pieces that will never go out of style. Don’t tempt yourself into pink croc leather stiletto even if it’s on sale!

Buy Online For Kenneth Cole Shoes

There are numerous websites that sell ONLY footwear, and that sell footwear among other items. Look for a website that sells a whole range of fashion pieces and that way you will be able to coordinate your shoes with handbags, pants and tops as well to create a whole package. Perfect!

Shopping on a site that categorizes it’s varying options can make browsing definitely easy, so be sure to search for the feature before surfing for hours on a website that’s complex to navigate. The greatest thing that ever happened with online shopping is that you can easily compare prices without actually setting on foot from one store to the other.

Sales

Online stores often have end of season sales, just like bricks and mortar stores. This is a great time to pick up some designer footwear at bargain prices, so if your online store of choice has a mailing list, join it! As with in-person shopping, with sales you need to get in quick to have the best styles and sizes from which to choose.

John writes a fashion blog about shoes, watches, bags and jewelry. You can read information on Kenneth Cole and other designers at his blog: Kenneth Cole Shoes dot org.